Hi, I’m Emma.

Wrong side of 35, Bristol. Freelancer, Feminist, Vegetarian, owner of far too many lipsticks. Mother.

I started this blog because after I’d had my children my body and whole life had changed and I found the usual fashion and beauty bloggers that I followed completely un-relatable. I tried to search for a new tribe but there didn’t seem to be much bridging the gap between the stressed out Mummy bloggers and their after bed-time gins and the twenty-somethings popping out with gay abandon for smashed avocados at the weekends and complaining about getting up before 9am.

So I decided to start my own blog for people like me that don’t have the time, money or freedom they used to pre-children but still want to look in the mirror and not only recognise the reflection staring back, but love it too.

I primarily write about fashion and beauty as that’s my ultimate escapism but as I have two children you’ll also catch me writing about parenting experiences as well as other things I’m passionate about like flexible working, the environment, vegetarianism and women’s rights.

If you’re a brand that would like to work with me here on this blog or if you like my writing and you’d be interested in me writing articles for your brand, you can contact me at: